40+ Years of Innovation, One Outstanding Partnership

Niterra Australia has been awarded Burson Supplier of the Year for the third consecutive year, reaffirming its commitment to innovation, strong partnerships, and exceptional service.

Managing Director Mr Kakeru Morii expressed his pride in the achievement, noting that it reflects the trust customers and partners place in the company and serves as a powerful motivator for continued progress and innovation.

Driving Innovation in a Competitive Industry
Innovation has always been a hallmark of Niterra’s success. From evolving its corporate identity to introducing industry-leading programs, the company strives to stay ahead of the curve.

Programs such as PowerPerks, which enhances customer value and loyalty, and the Ride Control Specialist Program (RCS), designed to improve service quality and technical expertise, exemplify Niterra’s forward-thinking approach.

The RCS Program, a no-strings-attached loyalty initiative, empowers businesses in the automotive and suspension industry. Participants gain access to an array of premium benefits that help enhance expertise, streamline operations, and grow their business.

Key Benefits of the RCS Program:

• VIP-Level Technical Support: Dedicated support from Sales and Product
  teams ensures expert guidance is always available.
• Ongoing Contact and Training: Regular check-ins and hands-on training
  sessions keep participants equipped with the latest tools and knowledge.
• Branded Uniforms and Signage: Professional RCS-branded uniforms and
  signage elevate businesses’ professional image and showcase their
  commitment to quality.

By joining the RCS Program, participants align with a network of professionals dedicated to excellence, receiving unparalleled support to help their businesses thrive. “Staying ahead of industry trends isn’t just a goal—it’s part of our DNA,” Mr Morii said.

A Legacy of Excellence in Australia
With over 40 years in the Australian automotive aftermarket, Niterra reflects on its journey from humble beginnings to becoming an industry leader. The company rebranded in 2024, evolving from NGK Spark Plugs to Niterra, a name that symbolises its expanded vision and expertise.

“This rebrand is about honouring our legacy while looking toward the future,” Mr Morii added.

Recognising Excellence in Multiple Categories
In addition to the Supplier of the Year win, Niterra Australia was also nominated in the following categories:

• Best New Program: KYB Steering Range
• Best Trade Promotion: KYB Nintendo Switch Promotion
• Exceptional Service to Support Office

The Supplier of the Year Award encapsulates these nominations and more, recognising Niterra’s ongoing contributions to the industry and its partners.

A Strong Partnership with Burson Auto Parts
Niterra’s longstanding partnership with Burson Auto Parts has been a driving force behind its achievements. Shared values and a mutual commitment to quality have enabled both companies to deliver exceptional products and services to the Australian automotive industry.

A representative from Burson Auto Parts commented on the partnership, stating: “We are proud to work closely with Niterra. Their commitment to innovation and customer satisfaction aligns perfectly with our goals, and they continue to deliver exceptional value to our network. Partnerships like these are critical to our success.” Mr Morii praised the collaboration, describing it as an example of how strong alliances can deliver outstanding outcomes for the industry.

Looking Ahead
As Niterra celebrates this award, it remains focused on empowering its customers, enhancing its programs, and exploring new growth opportunities. The company expresses its gratitude for this recognition and looks forward to continuing its impact on the automotive industry.

For more information about Niterra’s initiatives, visit ngk.com.au, kyb.com.au, or caireaustralia.com.au

About Niterra Australia
Niterra Australia is a dynamic technology company that specialises in providing innovative solutions to the automotive and medical industries.

In the automotive sector, Niterra Australia offers a range of automotive components and technical ceramics. Learn more at ngk.com.au.

In the medical industry, Niterra Australia distributes the brand Caire, which specialises in oxygen concentrators. Discover more at caireaustralia.com.au.

Niterra Australia’s commitment to quality, strong heritage, and providing innovative solutions is reflected in their products and services. With a team of experts in both medical and automotive fields, Niterra is uniquely positioned to develop cross- industry innovations that revolutionise the way people live and work.