We sit down with Brad Farmer

Introducing, Brad, our long-serving sales team expert for Victoria and Tasmania.


What is your role at NGK Australia?

State Sales Manager in Victoria and Tasmania.

What do you like most about working for NGK?

The people and the culture.

How long have you been in the auto industry?

24 years.

What advice would you pass on to someone who is keen to get into the industry?

Go for it. It’s a great industry and the people make the industry.

What sets NGK apart from its competitors?

The passion and commitment of the NGK team to do our best, along with the exceptionally high quality of the NGK/NTK/KYB products.

What has been the career moment you’re most proud of?

20 years of service with NGK

What do you think the Australian automotive industry will look like in 5 years’ time?

We have seen a lot of change in the past five years and no doubt there is more to come. No doubt we will see more of evolving technologies like Telematics and there will be a continual focus on vehicle safety and environmental impacts.

What are must-haves on your desk (at work or home office)?

Computer, phone and pictures of my wife and family.

How have you overcome any challenges working in the automotive industry?

Persistence and staying focused and working toward win–win outcomes.

What is your dream car?

Love the old Holdens – especially EH wagon.

What are you watching at the moment that you would recommend?

Don’t spend a lot of time watching TV. My preference is for movies – generally action or comedy. It’s a great way to wind down after the working week.